Surprising, but true. This seems obvious to me, and I am skeptical of heavily promoted media labels that are easier for our minds to process, but apparently many people are unaware of how their minds work.
https://detalimira.com/news/1420/
People are willing to pay an average of 23.4% more just for the word "organic" and sincerely believe that it dramatically improves food quality: remove the corresponding label from the packaging, and organic yogurt (all products in each pair were originally "organic") becomes a contemptible substitute. ...